Getting the right logo is not the only thing, the inscribing the logo on the required products is a delicate process. Many businesses and companies require an effective, efficient, permanent, and compatible marking with many materials. However, this is only possible with the right machine. At Heatsign, our aim is quality marking procedures and we offer the best logo marking machine. Below are three you should consider:
The HS-FL20 / HS-FL30 20W/30W Fiber Laser Marking Machine is an ideal logo marking machine for marking metal and plastic products. It creates beautiful and permanent markings on your product. If you are going for a laser marking, this is the best
The HS-DE01/HS-DE03 Dot Peen Marking System is another logo marking machine operating on a different principle. It is ideal for high-performance logo marking as it can create clear, deep, and permanent engraving and marking on any material.
The HS-Portable Handheld Inkjet Printer is another logo marking machine you can try out. It is portable and can easy to create clear, beautiful markings on your material.
A logo is an important part of a brand or business. It helps to reveal a brand’s identity, serves as an invitation to draw the interest of potential customers, and distinguishes your brand from other brands.
Selecting the perfect logo for your brand entails a strategic process. However, inscribing your logo into your products requires knowledge about certain processes. This article would help you understand what a logo is and the different marking processes for the perfect logo. Read on!
A logo symbolizes a business or company to create a strong visual identity for brands. Logo helps brands portray an idea or concept, and it is a powerful tool in the hand of such companies.
There are two types of logos: logomark and logotype. Knowing the difference between a logomark and a logotype would help you understand the right logo marking machine and method to use. On the one hand, logomarks imply a symbol or an image employed to represent a brand. On the other hand, logotypes are strictly based on a brand name or the brand’s initials.
In summary, a logomark implies a pictorial form of visual representation, while a logotype implies a text representing a brand.
A logo is a symbolic representation of a brand aimed at bringing the brand to light. Understanding the type of logo will show you the logo marking machine and processes to use. Below are some types of logos:
Monogram logos are made of letters that stand out to represent a brand initial. It is suitable for companies with lengthy names or wants their audience to identify them with initials. Common examples of brands with renowned monogram logos are HP, CNN, HBO.
This type of logo is a one-letter logo that aids brand recognition. Letterforms designs are simple, and they can easily communicate to the brand’s potential customers.
Wordmarks are a form of type-based logos that creatively conveys a brand identity. Type-based logos are often combined with very good typography. This has helped brand recognition. Like Think Visa or Google, a wordmark should capture the product or service rendered.
Abstract logos are special types of logos that are not limited to a specific shape. They would always leave an amazing image in the viewer’s mind when the uniqueness people get the uniqueness the logo portrays. Examples are Adidas and Nike brand logos.
This type of logo represents a brand name, and if people can identify a pictorial mark with a brand, it often stays long. Pictorial marks tend to trigger emotions towards a brand or drive a deeper meaning to a brand. Therefore, brands should be professional when employing a pictorial mark to represent their brand.
Creating a perfect logo involves understanding several steps. Therefore, this section would serve as a guide to put you through the easy and quick steps to create the perfect logo for your brand.
A logo is a brand’s first impression, and a good logo helps a brand stand out from the competition. Therefore, you need to get your reasons right before you venture into creating a logo.
Defining your brand identity comes from understanding what type of personality your brand is communicating. This will then be properly incorporated into the logo.
It is not easy to find the right inspiration to create one’s logo. However, there are effective ways to find the right inspiration. You can start by brainstorming or make a mood board where you have different emotions laid out till you pick the right one that fits your brand.
At this point, you should have an idea of what your logo will be like. You now need to proceed and come out with a unique color, shape, fun, handcrafted. Go through the different types of logos, pick the one that suits your brand, and pass your brand value to your customers. While doing this, you must pay attention to colors you can incorporate, as they all have different meanings. You should also choose the right typography
Using the required application, make your logo. Examples of applications you can use include Adobe Photoshop, DesignApp, ICONA-Logo Maker Plus, etc. You can also outsource to a company and provide the information needed. If you have options after creating or your logo making company has options, you should get feedback on the right process to use.
Now your perfect brand identity is created, it is time to show the face of your brand, your logo to the world. Integrate your free logo into marketing materials, your products, business cards, etc. There are two ways to integrate your logo design into your products. You can either outsource to a company such as us at Heatsign or do it yourself. Doing it yourself comes with understanding the logo marking machine and processes available. This will be expatiated on below.
Logo marking is the process of integrating a logo on a material. There are many logos marking machines and processes you can use. Each method depends on the types of logos and your budget. Also, to choose the right logo marking method, make sure the material is compatible with it Below are the different methods you can use:
Laser marking is a permanent logo marking method used for several materials such as stainless steel, wood, and leather. It involves using a laser marking machine to blast a laser beam on the surface of a product or material to change its appearance. Laser marking is a non-contact process; therefore, the material will not suffer from mechanical stress. There are three types of laser marking processes that you can use in logo marking:
Laser engraving involves using a beam produced by a laser marking machine to remove a material’s surface and reveal an image observable at eye level. The laser marking machine generates heat which makes the material vaporize, resulting in marking.
Laser engraving is faster than others as the material vaporizes with each pulse. It is applicable in logo marking materials such as wood, metal, leather, and plastic, which the engraving moiety will not destroy.
Laser etching occurs when heat from the beam makes the surface material melt due to high heat. Unlike laser engraving, laser etching has a lesser depth of engraving, and the melted material happens to expand, causing a raised mark.
Laser etching is applicable in logo marking materials such as metal, ceramics, and polymers.
Laser annealing is a non-degradative laser marking process that involves using a laser machine to heat and change the material’s color. The color impacted on the material by the process depends on the material and the laser beam temperature. However, standard colors include yellow, red, and green. Laser annealing is ideal and widely applicable in logo marking due to the smooth surface of the material is employed after marking.
There are many laser marking machines you can use. However, one of the most powerful is the Fl10 and Fl20 Fiber Laser Engraving Machine. It is ideal for logo marking as it does not ruin the structure of the engraved material. It can mark many materials such as rubber, ceramics, coated metal, metals, and plastics.
The dot peening process involves using a pin/stylus to mark a material surface. A pneumatic process or electricity operates the pin/stylus, and it creates tiny dots that work in harmony to create the required image. Dot peen marking is permanent, and this makes it a popular choice in logo marking certain materials. However, it is only ideal for materials that can withstand the mechanical stress it incorporates. For an easy dot peen marking process, you can use dot peen markers such as the HS-DE01/HS-DE03
Scribing is another marking process that is ideal for logo marking. It is majorly confused with the dot peening marking process. However, both are different, with dot peening basing its principle on vibration and scribing on materials penetration.
Scribing involves using a stylus made up of a hard substance such as a diamond top to penetrate the marking material. Scribing is a continuous process and ideal for dealing with different hard materials in many forms. For example, it can work with flat, inclined, concave, convex, and round surfaces. Unlike dot peening, scribing does not lead to noise generated during use. Consequently, you can use it in marking hollow parts.
Inkjet printing is a non-contact marking entailing varieties of shapes and substrates. It is a form of digital printing equipped to mark irregular and difficult surfaces. For example, it can mark small areas, concave surfaces, or convex surfaces through the non-contact printheads built into inkjet printers. The inkjet marking process becomes easier by using a handheld inkjet printer as it is mobile and can mark different materials so far they are conductive.
Logos are important parts of any brand as they bring in brand awareness and attract more customers to them. After creating a logo, it is important to inscribe such logos on products and other brand materials. This is only possible with a logo marking. Therefore, this article discussed logos and the different logo marking machine and processes you can use. Enjoying a smooth and seamless logo marking procedure involves getting acquainted with the right tools and minds. Therefore, we at Heatsign can guarantee you an error-free process with quality and reliable production for the best logo marking process.
